The core role of leaders in the development of social media strategies


  • Nguyen Thi Thuy Van National Academy of Public Administration
  • Doan Thi My Hanh



Social media, strategy, leadership tools, communication skills, leaders, role


Social media has become an indispensable factor in the professional life of every individual, from leaders to workers in today's society. With the rapid development of the digital environment, the opportunities and challenges posed by social media require a deep understanding of its importance and influence. In this context, leaders and managers must possess critical roles and competencies to adapt to and leverage the potential of communication. They must have excellent communication and leadership skills and a profound understanding of communication strategies and how to apply them flexibly and effectively. This article presents some key roles and capabilities that leaders and managers need to possess from a strategic perspective.

Author Biographies

Nguyen Thi Thuy Van, National Academy of Public Administration

M.A. Nguyen Thi Thuy Van

National Academy of Public Administration

Doan Thi My Hanh

M.A. Doan Thi My Hanh

National Academy of Public Administration


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How to Cite

Nguyen Thi Thuy Van, & Doan Thi My Hanh. (2024). The core role of leaders in the development of social media strategies. Journal of State Management, 31(12), 22–30.